Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Surat, Pune, Jaipur and Bengaluru in India. Launched on July 30, 2005, targeted at a young readership, DNA is India's fastest growing English newspaper.
A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors. The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values. The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.
DNA is owned by Diligent Media Corporation, a joint venture between media industry majors
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