Circulation

In April 2008, the Indian Readership Survey (IRS) Round I determined DNA’s readership to be 676,000 ranking DNA 8th amongst the Top Ten English Dailies in India. DNA, Mumbai is the second most read English broadsheet in the city of Mumbai

According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readership in Mumbai city is 5,18,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers.

On February 11, 2007, DNA announced that its paid circulation has crossed 400,000 in Mumbai. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures. E & Y submitted its report in July, putting its paid circulation at 270,000.