Daily News and Analysis (DNA)

Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Surat, Pune, Jaipur and Bengaluru in India. Launched on July 30, 2005, targeted at a young readership, DNA is India's fastest growing English newspaper.

A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors. The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values. The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.

DNA is owned by Diligent Media Corporation, a joint venture between media industry majors

Editorial stand

The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analysis and interactivity, DNA provides readers with a composite picture of India and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.

Format

DNA is the first daily newspaper in India to introduce an all-colour page format.

The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (IKnow).

The other sections include Money, Sports and After Hours. DNA Money is a section on Business & Economy. After Hours is a 10 page section with news from Bollywood, Art & Fashion, and other such topics.

In Mumbai edition there are three zone-targeted supplements for Thane, West Coast and Navi Mumbai

Two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults completes the repertoire

Circulation

In April 2008, the Indian Readership Survey (IRS) Round I determined DNA’s readership to be 676,000 ranking DNA 8th amongst the Top Ten English Dailies in India. DNA, Mumbai is the second most read English broadsheet in the city of Mumbai

According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readership in Mumbai city is 5,18,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers.

On February 11, 2007, DNA announced that its paid circulation has crossed 400,000 in Mumbai. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures. E & Y submitted its report in July, putting its paid circulation at 270,000.

Editions

Present Editions

DNA is currently published from Mumbai, Bengaluru, Pune, Ahmedabad, Surat and Jaipur. AHLEY M. JAY

Future Editions

The Major Metro Cities of India such as New Delhi, Hyderabad, Indore, Lucknow and Bhopal are also targeted for the futured edition of DNA News Paper.

DNA YA

DNA provides a supplement called "YA!young adults" in Bombay and parts of Pune. An exciting newspaper for kids from as young as 4 years to 18, it is also read by many parents and people who are almost 50 years old. It is published by editor Anuradha Sengupta and appears every Sunday.

It gives lots of information about happenings around Bombay, camps, bookshops, international worries such as global warming,contests, games and puzzles, comics, jokes, recipes, children's worries like bullying and heavy homework etc,did-you-knows, and children's contributions such as poems,essays,articles on their life, letters to the editor, drawings etc. The editor also publishes a letter of her own thoughts towards the children who have written to her.

YA! can be read by every child if it is supplied to all cities. An innovative paper and a must for all kids.